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experiential <> art direction <>
Pinvision: Turning Pins into Performance.
Bring Pinterest’s bold, “Unboring B2B” strategy to life—convincing Canadian marketers that Pinterest isn’t just inspiring, it’s a performance powerhouse. We needed to create a high-impact event that deepened brand understanding, sparked action, and left zero doubt in ROI.
What we did.
Pinvision Mainstage
We built a stage-worthy experience that brought Pinterest’s full-funnel power to life through sharp content, C-suite access, and eye-catching creative.
Beauty + Fashion Activation
We spotlighted Gen Z’s style journey using inclusive tech and IRL glam tools like Colour Consultations, Pinterest Closet shopping, and beauty giveaways.
Travel, Tech, Finance + Auto Zone
Guests explored a Pinterest-powered departure terminal complete with a shoppable luggage carousel, branded travel gear, and immersive trend boards.
Food + Home "Pin Appétit" Market
A sensory food experience that took Pinterest’s taste appeal offline—mocktails, grazing stations, and content-rich Pinterest Predicts menus.
How We Showed Up.
Mainstage
Cherry velvet, lush greens, bold panels, and a Pin podium set the tone. Over 500 attendees experienced thought leadership from Pinterest execs and industry voices.
Beauty + Fashion
Interactive mirrors, 1:1 colour consults, personalized palettes, and QR-coded fashion from top Canadian brands. Everyone left styled and inspired.
Travel Zone
Custom luggage tags, trend-surfing tech, and Pinterest’s own “Trends Terminal” brought performance metrics to life—visually and tangibly.
Pin Appétit
Instagrammable food moments driven by Pinterest trend data, served with a twist of storytelling and shareability.
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Designer
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Mint