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2 Hoots Real Tea Takeover
When it comes to hard tea, 2 Hoots isn’t just in the game—they’re winning it. Let’s share that winning feeling and invite everyone to go just as hard.
Give a Hoot.
We’re inviting guests to claim their winning hoot by hitting targets in our reimagined soccer net for a sample of 2 Hoots Hard Iced Tea.
The net will have three rows of targets, and guests get five chances to knock down two "hoots." (Lemonade targets don’t count!). Our team will be there to coach, hand out prizes, and reset the targets.
Art Direction Approach.
In true 2 Hoots style, we gave our activation’s set design a fun, cheeky twist. Our playful, vibrant arch net stole the show, blending bold colors and quirky details that hooted 2 Hoots.
Inspired by classic athleisure with a relaxed vibe, our BAs flaunted a fresh, fun, and totally gender-neutral look that everyone will want to snag for their closet!
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2 Hoots Tea for Tea
Let’s spill the tea and get everyone buzzing about 2 Hoots hard tea!
Dream Team
Agency: Mint
Kim Tarlo, Executive Creative Director
Anna Cumyn, Creative Director
Mario Gelleny, Associate Creative Director
Shannon Houston, Copywriter
Garthi Gobinathan, Art Director