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Finally, a sampling game worth giving a hoot.
When it comes to hard tea, 2 Hoots plays to win. Our goal: bring that winning energy to life and invite everyone to give a hoot.
Guests stepped up to our reimagined soccer net, aiming for custom “hoot” targets to score samples of 2 Hoots Hard Iced Tea. Five shots, two hits, bragging rights unlocked. Each moment was fueled by playful competition, great tea, and good vibes.
The 2 Hoots Real Tea Takeover turned sampling into a sport and brought the brand’s “hard tea, easy attitude” to life.
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Tea for Tea
Let’s spill the tea and get everyone buzzing about 2 Hoots hard tea!
Agency: Mint
Creative Director: Anna Cumyn
Associate Creative Director: Mario Gelleny
Art Director & Designer: Garthi Gobinathan
Copywriter: Shannon Houston