experiential <> art direction <>
experiential <> art direction <>
OLG Money Machine
Launch OLG’s new scratch ticket in a way that’s impossible to ignore. Make it shareable. Make it memorable. Make it the game everyone’s talking about.
what we did
When it came to designing the Money Machine experience, we didn’t just build a booth—we engineered a full-sensory spectacle.
We designed the Money Machine itself to be the magnetic centerpiece. A glowing cylindrical chamber, pulsing with light and anticipation, flanked by a tiered prize wall, a 15-second countdown timer, and a photo-ready branded backdrop. Everything worked in harmony to guide the guest journey—starting with education in the queue, escalating to action in the chamber, and ending in a satisfying prize reveal.
how we showed up
This wasn’t just a footprint. It was a fully realized, high-stakes, high-reward stage where every consumer became a contestant—and every interaction, a performance worth sharing.
some process work for summer 2025 festival :)
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Designer
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Mint