experiential <> art direction <>
experiential <> art direction <>
The headliner everyone wanted a chance to catch.
Festival season is loud, crowded, and full of competition for attention. The OLG Money Machine didn’t just show up. It took the stage.
Built as a towering spectacle, the Money Machine drew crowds with pulsing lights, bold visuals, and the promise of fast winnings. Inside the chamber, fans stepped into a whirlwind of sound and motion, grabbing as much floating cash as they could while the crowd cheered them on. Every moment was filmed and broadcast across massive digital screens, turning players into instant headliners.
Outside, the energy kept building. People lined up to play, phones out, capturing the chaos and celebration. When it was over, each participant received a personalized highlight reel and a Money Machine scratch ticket to keep the excitement going.
The Money Machine transformed a festival crowd into a live audience and a game into a show worth remembering.
Led the art direction and concept development, bringing the Money Machine world to life through 3D renderings, spatial visualization, and on-site storytelling. Designed the graphic system and visual treatments that defined the look, feel, and energy of the experience.
Agency: Mint
Executive Creative Director: Patrice Pollack
Creative Director: Laura Rothstein
Associate Creative Director: Benny Silverstein
Art Director & Designer: Garthi Gobinathan