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Aeroplan HotelSavers Check-In
What’s even better than redeeming Aeroplan points for free flights? Using them to book hotel stays around the world. Since launching their new HotelSavers program, Aeroplan gives members a chance to book premium accommodations using points.
Going Up.
To get the word out and inspire members to book, we brought the excitement and anticipation of check-in to life by creating a custom-made HotelSavers lobby. Complete with knowledgeable bellhops and fully-functioning elevator doors, we showed guests that when you book with HotelSavers you’re always going up.
From the crystal blue waters of Bora Bora to the bustling streets of NYC, we took guests on a magical journey that used an interactive elevator door to teleport them from one hotel to the next. Each time the button was pushed guests watched the elevator climb (like their points) until the doors eventually opened, revealing a look at one of the hotel partner properties. While the bellhops romanced each accommodation, guests were given a covetable piece of branded swag – like the hotel freebies people swipe – and entered for a chance to win a premium hotel stay.
Design Thinking.
We’re bringing this vision to life by merging Aeroplan’s sleek minimalism with the playful charm of Art Deco, drawing from the whimsical Grand Budapest style. This fusion creates a refined balance of patterns and iconography, adding a fresh visual energy to HotelSavers.
Bold geometric motifs will ripple through the space, especially in the elevators and walls, while a rich palette of deep red jewel-tone carpets and metallic gold accents adds depth and warmth. Even within this stylized world, we remain grounded in Aeroplan’s color scheme, ensuring the concept feels seamlessly woven into their brand identity.
Dream Team
Agency: Mint
Kim Tarlo, Executive Creative Director
Anna Cumyn, Creative Director
Jeff McQuarrie, Copywriter
Garthi Gobinathan, Art Director
Keenan Mathura, Motion Designer