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From Vancouver,
to the World
Air Canada wanted to spread the word: direct flights from Vancouver now reach Bangkok, Dubai, Singapore, and Sydney.
The mission? Create a consumer-facing moment that brought this message to life — something experiential, emotional, and unforgettable.
Our Approach.
We tapped into the universal language of flowers — a symbol woven through the fabric of Asian culture. From temple garlands in Bangkok to vibrant market stalls in Singapore and intricate textile motifs in Dubai, flowers are more than decoration — they’re storytelling in bloom.
So we asked: What if every flower handed out in Vancouver carried the soul of a destination?
How We Showed Up
We built a boutique flower market experience that did just that. Guests followed a playful “this-or-that” journey to reveal their dream destination, then received a bouquet inspired by the colors and spirit of that city — Bangkok, Dubai, Singapore, or Sydney — beautifully wrapped in custom newspaper packaging that celebrated each locale and inspired their next flight.
THE RESULTS
2.4k Bouquets
•
3,000+ Brand Engagements
•
9K+ Social impressions
•
2.4k Bouquets • 3,000+ Brand Engagements • 9K+ Social impressions •
Dream Team
Agency: Mint
Kim Tarlo, Executive Creative Director
Anna Cumyn, Creative Director
Shannon Houston, Copywriter
Garthi Gobinathan, Designer