Air Canada wanted travelers to see Vancouver as the start of something extraordinary. With new routes to Bangkok, Dubai, Singapore, and Sydney, we brought that story to life through the language of flowers.

We created a pop-up flower market that turned travel into something you could hold. Guests followed a simple “this or that” journey to find their dream destination and received a bouquet inspired by its colours, textures, and spirit — from the golden warmth of Dubai to the tropical vibrance of Bangkok. Each one wrapped in custom newspaper packaging designed to spark wanderlust.

We brought travel to life in full bloom.