experiential <> art direction <>
experiential <> art direction <>
Making Waves with White Claw Vodka
White Claw asked us to help launch their new vodka in Toronto with one unforgettable night. The brief? Build hype, drive taste, and leave an impression that ripples beyond the glass.
Designing the Brand World
We didn’t just throw a party—we designed an immersive, 360° White Claw universe. Every element was a tactile, shareable, and story-driven brand moment.
How We Showed Up.
Signature Serve Bar
Guests co-created their own High Tide High Ball, guided by our mixologists at a branded cocktail station. Every pour was personal—crafted, explained, and served in custom glassware.
Tasting Room with Andrés
A seated masterclass with White Claw’s blender-in-chief. Guests explored the vodka’s wave-filtered clarity through curated flights and touchable raw ingredients—from charred coconut to copper plates.
Smooove Mirror Moment
A warped mirror installation invited guests to see themselves through a fluid, distorted lens—part funhouse, part photo trap, all brand.
Wave Projection Mapping
Animated waves washed across venue walls, immersing guests in the product’s triple-filtered story. The line between environment and branding disappeared.
Dream Team
Kim Tarlo, Executive Creative Director
Anna Cumyn, Creative Director
Garthi Gobinathan, Designer