Behr delivers the entire spectrum of colours offered by nature. 

Insight: Behr experts have curated colour palettes using natural elements such as sky, earth, water and plant life to help you explore how nature inspires you. Refresh the image of Behr Paint’s that inspires Canadians to go back to nature with premium colours with vibrancy in life.

Idea: Remove signature colours from staple fruits adjacent to Behr’s sample swatch strips. Proving that Behr can offer any colour that nature has to offer.