packaging <> art direction <>
packaging <> art direction <>
Where nature meets its match.
Behr’s colours are born from nature itself. Inspired by the sky, the earth, the water, and the plants around us, Behr curated palettes that help Canadians reconnect with the world in full colour.
The idea was simple. What if nature gave up its colours to prove Behr could bring them back?
We removed the signature hues from everyday fruits and natural elements, pairing them with Behr’s colour swatches to reveal the perfect match. The result was a bold reminder that Behr doesn’t just take inspiration from nature. It gives it back.
Transit Execution
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behind the scenes