Deinhard needed to reintroduce a 230-year-old wine brand to a generation that meets brands on social before anywhere else. The ask was simple and high stakes: give Deinhard a modern, human point of view and make it feel warm, stylish, and worth following.

The brand needed a social presence that felt effortless and inviting. Clean lifestyle moments that feel lived in. Approachable wine education that demystifies without dumbing down. Light cultural touches that feel current without trying too hard. All of it designed to make Deinhard feel like a real person in your feed, not a legacy logo.

At its core, the brief was about relevance. Take a heritage wine house and make it feel alive again for today’s drinkers. Present, confident, and part of the conversation.