We reimagined a traditional fundraiser as a creative experiment, an art auction where imagination fuels innovation.|

To mark Leadership Sinai’s 30th anniversary and Mount Sinai’s centennial, the campaign reframed medical research as an act of human creativity. Blending molecular imagery with painterly forms, we developed a bold new visual identity that celebrated the shared DNA of curiosity connecting art and science.

Guests stepped into the mind of innovation, where every canvas, performance, and projection mirrored the spark behind discovery. All proceeds supported the Lunenfeld-Tanenbaum Research Institute, transforming research into a living art form.