Over half of young girls never play organized sports, and one in four stop before seventeen. Not because they lack talent, but because they can’t see a future in it. adidas set out to change that.

#WhyWePlay celebrates the real reasons girls stay in the game — not for medals or fame, but for confidence, community, and self-belief. The campaign shines a light on how sport fuels creativity, leadership, and growth beyond the field, showing young women that playing is more than performance. It’s power.